chronickali - branding

ChronicKali is a small business centred around spoonies (the chronically ill community) this is something very close to me personally so when I was asked to create some branding materials I was very excited. Kali wanted a new logo to use for social media, stickers and her website. She specifically asked for a bubbly font, using handdrawn elements to create a shine effect, alongside some sparkles. We adapted her existing brand guidelines and updated them to be more cohesive.